Providing the company with a competitive vision is one of the main strategic growth objectives for any organization. So here are the 8 Marketing and Sales trends that will evolve in 2020.
Also, the introduction of new technologies is transforming the work in the marketing consulting firm departments, opening them some possibilities difficult to predict over time. All this drags us to give a strategic dimension of our activity, which acquires a greater influence on the decisions of senior management. 1. MARKETING AUDIT The marketing has nothing to do with art and improve divining, but, on the contrary, is the result of logic, the method, and effort. It is not intended to determine the future, but to provide work tools to manage it. It does not eliminate uncertainties, but it helps reduce them and live with them, positioning the marketing agency in a highly competitive situation. The changes that new technologies are implementing in the economy, the company and the market, in general, should be analyzed, since, when customers change, companies have to adapt quickly to the new environment to survive. 2. DATABASES AND CRM In 2018 it was the year of the entry into force of the new GDPR, which is considered to enhance innovation and the development of data marketing, although in the first stage it was thought that the GDPR would slow down the dynamics of the sector. It is essential; therefore, that companies and managers know how to understand that intelligent data management will be decisive for their success. 3. BIG DATA What makes us understand that it is the fastest-growing sector in recent years and that puts the marketing consulting firm in a position of continuous learning and career! Therefore, the first challenge that companies pose knows whether they should incorporate different profiles such as mathematicians, statisticians, etc. into their marketing department. that are capable of generating data models for the customization of the process. 4. CYBERSECURITY Cybercrime has become one of the biggest threats to companies. The increasing dependence on the digital world of companies means that no one is free from these attacks. 5. E-COMMERCE The consolidation of e-commerce or electronic commerce occurred when the logistics and urgent transport market realized that it was an important niche market that was not sufficiently covered. Although initially there were companies that considered it a threat to trade (travel agencies), time is showing us that it is an economic activity with great development, in which technological innovations play an important role in customer loyalty and many other benefits it has. 6. CUSTOMER EXPERIENCE: CUSTOMER EXPERIENCE At present, more and more customers choose a product or service not only for the price but for the experience offered by the purchase and consumption of that good. Therefore, to compete with guarantees of success in the price war that exists in the market, it is essential to offer a differential value. 7. INBOUND MARKETING The rise of new technological tools and digitalization has contributed to the evolution of the relationship between the client and the company or brand design agency. Content-level marketing trends confirm this. New ways of communicating, greater opportunities to obtain information and the possibility of buying at a click are just some of the factors that highlight this stage. Therefore, brands have been forced to reposition their marketing strategies to position themselves in the top of mind of customers. 8. NETWORKING Networking is a methodical and systematic activity that consists of seeking contacts with other people, establishing relationships and maintaining them in the long term. All this, with the open intention of helping each other and obtaining advantages from each other. Networking, from a marketing perspective, means showing interest and showing empathy towards other people to establish a fluid and permanent relationship that helps us achieve our personal and professional goals in the future.
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