Most companies know that they want to grow, but few are clear about their competitive advantage, where they want to grow and what will lead them to this growth. It is not easy to know where to start, however, there are aspects that when planning correctly provide strategies for business growth and above all, focus efforts towards the desired end.
What strategies for business growth work? Be clear about the identity of your company The common thing for all companies is to know what they do (everyone can say what they do), but few know why they do it, and that is where the decision to buy people lies. Some of the benefits of being clear about why your company is: Customer loyalty: People want to buy products that reflect their beliefs or their lifestyle, and are willing to suffer certain inconveniences or higher prices compared to other similar products or services if they are convinced of the intention of your Market Agency. Better human capital: People who work within organizations, like all of us, seek to belong to an ultimate goal, want to know that they are being part of something, that they have a contribution in the world. Having clear why your company exists will not only make people with similar beliefs want to work there, but it will remind them of the direction to take and they will feel part of something that has an impact, this motivation generates more loyal employees and more productive companies. The clear message: Companies speak through their employees, their actions and their products; all this is part of their messages. Congruence is what creates credibility, but it is often difficult to maintain without a clear line. Knowing why your agency exists is one of the strategies for business growth that will allow all actions, decisions, and messages of the company to align. It provides a clearer message and therefore, with greater impact. Set annual goals The growth is much greater and more effective if planned, if you make a planning of the sales you want to have in the year, the prospects you will seek to achieve and the increase in customers, you must also contemplate the production you will need, the number of employees and other operational issues that will be required to meet that increased demand. Not having a clear structure and preparation can have negative consequences on your business; therefore we propose to carry out annual planning under a SMART perspective as part of the strategies for business growth. Each company has a different industry and customers, therefore, the strategies must be particular. But no matter the turn, these four pillars, carried out properly, will help to scale and maintain the growth of your company.
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Creating a good SEO link building strategy in a high percentage of online businesses becomes an indispensable point to be able to compete in traffic and positioning with the rest of the websites.
It is important to understand some points when creating web links that point to the site where we are running to get the best potential return to our operations. To understand why it benefits us that a web link will refer to the concept of authority. Or else you can hire a Digital Marketing Agency to do the best SEO work strategically. The domain authority is one of the aspects that Google takes into account to rate a particular website. The better a page is at the level of incoming links from consolidated sources and the same subject, the more authority it will have. Although other factors are also involved such as:
It is what is known as link juice. Imagine the authority as the amount of liquid in a glass, where the glass would be the website. When this page links to another, it would establish a connection in the form of a tube, through which part of that liquid is sent, resulting in the authority of the latter growing. Domain Authority and Page Authority There are two metrics developed by the company MOZ, which evaluate the status of a Webby studying its incoming links. Another 40 factors are also taken into account according to the company. On a logarithmic scale from 0 to 100, a value is set for the entire domain (Domain Authority) or a given page (Page Authority). When it comes to getting a link to your website, in most cases it will always be better to get it from a domain with a high DA and from a page of the site that receives a higher degree of internal linking and therefore a high PA. Generate many links in a short time We often want our website to grow soon and this makes us spend all our resources in the first weeks of our strategy. We get all the links at our fingertips and then we are months without receiving any other. This is not natural and will not benefit us. It is convenient to create links progressively and, in turn, try to work well in the area of content marketing to obtain links naturally. Quality of incoming links We must take care of our profile of incoming links and analyze the state of the website that is linking us. In addition to the PA and DA of the page, using tools such as SEMrush or Sixtrix can help us know the status of the page and if it has been penalized. We must try to avoid the maximum links of this type of websites. Conclusions As you can see, working correctly with an SEO link building strategy is not that simple. It does not consist simply in getting links to your website, but a significant number of alternatives come into play. As in everything that has to do with web positioning, the success of the campaign will depend on the correct application of numerous factors such as those mentioned in this post. |
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